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Visit the Santa Ynez Valley sweetens the pot on a Sun-Thur visit with up to $60 in dining credits...

winebusiness.com

Midweek Vibes in the Santa Ynez Valley Just Got Even Better, Thanks to New Passport Incentive Program to Welcome Back Travelers


Visit the Santa Ynez Valley sweetens the pot on a Sun-Thur visit with up to $60 in dining credits, six complimentary wine tastings, or a combination of the two


As if there weren’t already enough reasons to plan a getaway to the Santa Ynez Valley, Visit the Santa Ynez Valley has unveiled a new Midweek Membership Club passport program that provides up to $60 in dining credits, six complimentary wine tastings, or a combination of the two to visitors who book at least a two-night, Sunday through Thursday stay for travel between now and April 30.


“A visit to the Santa Ynez Valley is special any day of the week, but particularly midweek when the pace of the valley provides an even more relaxed respite from our daily grinds,” said Shelby Sim, President and CEO of Visit the Santa Ynez Valley. “The return of leisure travel combined with the flexibility of remote working creates a unique opportunity, and we wanted to give visitors even more reasons to come back to what they know and love most.”


Guests who book a qualifying stay at one of 35 participating Santa Ynez Valley lodging properties will receive three physical Midweek Membership Club passport cards upon check-in. Each card can be redeemed for a tasting for two at participating wineries and tasting rooms, or a $20 coupon at participating restaurants. Midweek Membership Club travelers will also receive club member pricing on wine purchases at participating wineries.


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