Heavy metal fans love their band T-shirts, but how much do they spend on average over the course of their lives to support the bands they love? That's one of the revelations in Custom Ink's latest study delving into the statistics surrounding music-related T-shirts and customer buying and searching habits.
According to the Custom Ink Study, heavy metal fans spend more on band T-shirts than any other genre. The average amount spent over the course of a metal fan's life is $500, which easily eclipses that of all other genres. In fact, the sum total was more than $100 more than the next closest genre.
It should also be noted that the survey found that metal fans also OWN the most band shirts out of all genres, with most fans owning an average of 10 shirts.