• Big Rick Stuart

Oakland-grown Ale Industries brewery to feature homeless pets on their cans

mercurynews.com


Ale Industries will highlight cats and dogs from East Bay SPCA


“We felt it was important to get as many of the East Bay SPCA’s available animals on beer can labels as possible,” Ale Industries CEO Yunyi Zhang said. “Our goal is to create awareness of how many adorable animals there are waiting at the East Bay SPCA, and how the community can help. We’re hoping this helps drive adoptions and also highlights other available animals.”


Each of the 20 unique labels contains a QR code that leads to an adoption webpage with details on the featured pet.


Our team clearly has a soft spot for furry creatures,” said Jonathan Acosta Rosales, director of marketing and distribution. “We’ve been incredibly fortunate to work alongside organizations that commit to the welfare of animals in our community. This East Bay SPCA project opens the door for us to build from here and help these organizations on a more consistent basis.”


In addition to helping out with adoptions and awareness, proceeds from the sale of this pet-centric beer will go directly to the East Bay SPCA.


Four-packs are available at the Ale Industries Fruitvale Taproom. They also can be purchased with local delivery or UPS shipping to 38 states via the Ale Industries web store, aleindustries.bevv.com

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