As fans have spotted over the past few weeks, Coca-Cola is now being packaged in special Marvel cans. On Monday, Coke and Marvel officially announced the scope of the partnership, which will result in a promotion across multiple platforms. According to Coke, that includes extensive television and social media advertising using a new, comic book-themed commercial.
The new cans will feature a total of 38 Marvel superheroes between Coca-Cola and Coca-Cola Zero Sugar products. In total, 33 heroes will be featured in 38 designs across the products. On Coke bottles and cans, fans will be able to find designs featuring Blade, Cable, Colossus, Daredevil, Negasonic Teenage Warhead, Elektra, Juggernaut, Kingpin, Loki, Moon Knight, Wolverine, Deadpool, Nick Fury, Storm (US Only), Super Skrull, and War Machine.
On Coke Zero bottles and cans, Coke drinkers will find designs featuring Ant-Man, Black Panther, Black Widow, Captain America, Captain Marvel, Doctor Strange, Groot, Hulk, Iron Man, Ms. Marvel, She-Hulk, Rocket, Scarlet Witch, Shang-Chi, Star-Lord, Thanos, and Thor.
Each of the cans will include QR codes enabling an "AR experience" as Coke officials call it, where fans will be able to compete various prizes including the Ultimate Fan Experience, Disney Cruise, Marvel Movie Screenings, Collectable Influencer Boxes, Movie Tickets, Autographed Memorabilia, Disney+ Subscriptions and more.