Big Rick Stuart
Mar 30, 20211 min
Two Australian icons celebrate Penfolds inaugural California Collection release
To support the launch of Penfolds inaugural California Collection, the esteemed Australian winery has partnered with Australian-born NBA All-Star Ben Simmons. Best known for its flagship red wine Grange, Penfolds has always believed in relentlessly pushing boundaries to achieve the extraordinary – values also embodied by Simmons.
A lover and collector of premium Australian wines, Simmons has joined forces with Penfolds to launch the new California Collection, led by the 100-point 2018 Quantum Bin 98 Cabernet Sauvignon – a wine that combines Napa Valley cabernet fruit with a significant addition of prized South Australian shiraz. Over the coming weeks, a digital and social campaign featuring Ben Simmons and Penfolds California Collection will appear across North America.
"What an amazing opportunity to partner with such an iconic Australian brand. As a younger wine consumer, I am looking forward to being able to grow and learn with the Penfolds family, and to take my family, friends and fans along for the journey. I identify so much with what Penfolds represents; always pushing the boundaries and constantly striving for excellence. I am looking forward to some great times ahead," said Simmons.
stock Wix photo