Penfolds Partners With Australian-Born NBA All-Star Ben Simmons
Two Australian icons celebrate Penfolds inaugural California Collection release
To support the launch of Penfolds inaugural California Collection, the esteemed Australian winery has partnered with Australian-born NBA All-Star Ben Simmons. Best known for its flagship red wine Grange, Penfolds has always believed in relentlessly pushing boundaries to achieve the extraordinary – values also embodied by Simmons.
A lover and collector of premium Australian wines, Simmons has joined forces with Penfolds to launch the new California Collection, led by the 100-point 2018 Quantum Bin 98 Cabernet Sauvignon – a wine that combines Napa Valley cabernet fruit with a significant addition of prized South Australian shiraz. Over the coming weeks, a digital and social campaign featuring Ben Simmons and Penfolds California Collection will appear across North America.
"What an amazing opportunity to partner with such an iconic Australian brand. As a younger wine consumer, I am looking forward to being able to grow and learn with the Penfolds family, and to take my family, friends and fans along for the journey. I identify so much with what Penfolds represents; always pushing the boundaries and constantly striving for excellence. I am looking forward to some great times ahead," said Simmons.
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