On episode 39 of the Inside Trader Joe's podcast, co-hosts Matt Sloan, vice president of marketing, and Tara Miller, marketing director, revealed the top Trader Joe's wine they'll be adding to their carts
"If you are a fan of big Napa Valley cabs, this is the ticket for you. It's really delicious. We have just about 10,000 cases, which sounds like a massive amount of wine, really. But it's not, it's going to go quickly when this comes out," Sloan says
Since last year was a tough year for wine sales at restaurants, "a lot of wineries need to move product out so that they can bring in this year's harvest and make this year's wine. We pay them cash," Miller adds.
So that means the 2019 Trader Joe's Reserve Cabernet Sauvignon Sonoma County they adore and recommend can be yours at a surprisingly affordable price: $9.99.
They can't saw where what vineyards or wineries are involved in making the wine but...
The vineyard is known for "extremely expensive bottles of wine, like in the hundreds of dollar range," Miller says. "We're so confident in the product that we're willing to take the risk to sell it without that famous name we cannot reveal," Sloan adds.