Snoop Dogg launches new Rosé with 19 Crimes
On Monday, the hip-hop superstar’s partnership with wine brand 19 Crimes launched Snoop Cali Rosé, which is a blend of Grenache and Zinfandel with notes of fresh raspberry, strawberry and red cherry.
“We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink,” Snoop Dogg said in the announcement. “I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!”
The California rosé is the first wine of its category for the brand that has experienced huge success with the “Doggystyle” rapper. The San Francisco-based company’s first collaboration with Snoop Dogg, Cali Red, was recognized as the No. 1 selling wine innovation of 2020.