SF's Ferry Building Farmer's Market launching home delivery across 9 Bay Area counties
San Francisco's popular Ferry Building Farmers Market is starting a new way for food lovers to get fruit and vegetables that will help growers across the region.
The nonprofit group CUESA (the Center for Urban Education About Sustainable Agriculture) that operates the market, developed market boxes for curbside pickup to help the farmers. Now comes a new strategy as the market sees how consumers have become accustomed to home delivery. Next week, Ferry Building Farmers Market Delivered will launch.
"If you cannot come to the Farmers Market on a particular Saturday, that's OK," said Christine Farren, CUESA Executive Director. "You can still order online from your favorite farmer and have it delivered to your house"
A dozen growers will participate to start with more added in the months ahead. Delivery will be handled by The Fruit Guys, another family run business, with service to all nine Bay Area counties for a $10 delivery fee. There's no minimum order.
Online orders will be taken Monday through Thursday night for Saturday delivery. In time, it plans to expand to 24/7 ordering and more frequent deliveries.