Sammy Hagar and Guy Fieri Dish on Their New Tequila and Their Desert-Island Drinks
Liquor brands and celebrities have long had symbiotic relationships, though, and that seems particularly true when it comes to Mexican spirits. Teremana Tequila — a brand owned by Dwayne “The Rock” Johnson — is scheduled to launch in March. Pop star Nick Jonas and designer John Varvatos collaborated with Stoli Group to make Villa One tequila. Bryan Cranston and Aaron Paul from “Breaking Bad” released Dos Hombres Mezcal last fall. And now restaurateur and television host Guy Fieri and rock star Sammy Hagar have teamed up to create Santo Tequila Blanco.
The collaboration between these two entrepreneurial friends makes sense on multiple levels. Both men have rowdy, bombastic personas, both are restaurateurs with multiple concepts, and they’re both enthusiastic consumers of agave spirits. Their Santo Tequila Blanco is an unaged (white) tequila made with 100 percent Blue Weber agave from the Jalisco highlands. It’s earthy and citrusy with white pepper, spice, and floral notes.