Big Rick Stuart
North Bay Radio Sale $1.5m
AMATURO SONOMA MEDIA GROUP LLC webpage is selling Classic Hits KDHT (K-HITS 104.9)/ROHNERT PARK, CA and its booster in GLEN ELLEN, CA to RURAL CALIFORNIA BROADCASTING CORPORATION (NORTHERN CALIFORNIA PUBLIC MEDIA) webpage for $1.5 million.
The buyer owns noncommercial independent KPJK-TV/SAN MATEO, CA and PBS affiliate KRCB-TV/COTATI, CA and NPR affiliate KRCB-F/WINDSOR, CA and its translator K215CQ/SANTA ROSA, CA.
North Bay Business Journal says
Operator of Sonoma County public radio KRCB plans to buy K-Hits 104.9 from Amaturo Sonoma Media Group
The acquisition is expected to be approved by the commission (FCC) in 10 to 12 weeks. The public broadcaster said the newly added station will significantly boost the company’s listener reach. The station to be acquired reaches virtually all of Sonoma County plus northern Novato and western portions of Napa County.
“We’re pleased to be able to serve all of Sonoma County,” said Darren LaShelle, the nonprofit organization’s president and CEO. “This has been a goal of ours for a very long time. The stronger signal on 104.9 FM will feature more local news, NPR news, and locally hosted music shows.”
KRCB-FM, at 91.1 FM, has a signal that is “difficult to hear in much of the county and could not be improved,” the company stated. It has operated that station since 1993.
“While we're saddened to part with such a fine station, placing it in hands of our public broadcasting peers at such a crucial time softens the blow,” said Michael O'Shea, ASMG president.