Mondavi Sisters Now Accepting Cryptocurrency for Cult Wine Brands Aloft and Dark Matter
The Mondavi Sisters, 4th generation of the iconic Napa Valley wine family, continue a history of winemaking innovations by offering purchases in cryptocurrency
This groundbreaking move makes the four sisters the only winery in the Northern Hemisphere to offer members the ability to exchange cryptocurrency for their wines.
A limited allocation of each wine will be available through their respective websites - Darkmatterwines.com and Aloftwines.com.
"Innovation has always been a key element of our family's involvement in the wine industry – this is just the next step to expand our 100% female-owned and operated company to a global audience while diversifying beyond the US Dollar. More importantly, over 100 years of family experience in the wine industry, provides an opportunity to preserve the past, live in the present, and lead for the future – and that is exactly what we are doing, without hesitation." – Giovanna Mondavi, Co-Proprietor and Brand Ambassador.
To execute this they consulted with one of their long-time collectors and friend, Jon Geenty, a Data Scientist @ Coin Metrics