JCB Launches JCB Unity Cabernet Sauvignon to Celebrate Unity in the Wine World
JCB Collection has produced two new wines with a portion of the proceeds going directly to organizations that help Black and underserved communities thrive in the world of wine.
JCB UNITY is a California Cabernet Sauvignon available at Sam’s Club and JCB UNITY RESERVE Napa Valley Cabernet Sauvignon is available at the winery and through Boisset Ambassadors. Both wines benefit the Association of African American Vintners (AAAV) and Wine Unify.
The national launch follows the successful debut of a limited-edition JCB Unity Napa Valley wine in the fall of 2020 that immediately sold out and raised $30,000 for AAAV and Wine Unify.
“Love, hope, unity, diversity and equality are the guiding principles of our JCB and Boisset Collection wines, where we believe the world of wine exists to unite us – across the table and beyond… Oceans separate us, wine unites us!” said Boisset Collection Proprietor Jean-Charles Boisset. “We are committed to creating the most inclusive, passionate and inspiring wine community in the world.”
Donations from the sales of JCB Unity wines are expected to raise nearly $200,000 for the Association of African American Vintners and Wine Unify in 2021.