IHOP tests beer and wine in New Mexico and San Diego
The new Bubbles, Wine & Brews menu features national beer brands including Bud Light, Blue Moon and Corona, and Barefoot brand wines by the glass including Bubbly Brut, Bubbly Chardonnay and Cabernet Sauvignon. Mimosas — sparkling wine with orange juice — are also available.
The new menu might also feature locally sourced beer and wine in different communities, IHOP said. The new options are available for dine-in only, except where carryout alcohol is allowed, and prices vary by location.
“Our recent ‘Drinks and Dining Survey’ of Americans unveiled that 66% of our recent guests and 58% of our younger guests (ages 21-34) have been craving an alcoholic beverage to accompany some of their IHOP favorites,” IHOP president Jay Johns said in a release announcing the test.
“With dining out regularly returning to Americans’ routines across the country, it is the perfect time to launch this offering and gauge excitement from our guests about the new selections. As we continue to focus and expand on our daytime and evening menu options, adult beverages offer a terrific innovation and evolution to enjoy IHOP for every occasion.”