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  • Writer's pictureBig Rick Stuart

CK Mondavi and Family Launches Color-Changing Labels to Celebrate 75th Anniversary

In celebration of its 75th anniversary, CK Mondavi and Family released a set of wines with thermochromic labels that use temperature-sensitive ink to change color as the bottle becomes colder. Once chilled to approximately 55 degrees Fahrenheit, the light, cream-colored labels transform into brighter hues—the Chardonnay turns orange, the Sauvignon Blanc and Pinot Grigio become different shades of green, and the Moscato to teal—and a new design appears in the background.

“We’re always on the lookout for new ways to make our wines really pop at retail, and also give our fans even more reasons to reach for CK Mondavi and Family,” said Riana Mondavi, a fourth-generation family member and director of chains, western region.

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