California new laws allow wineries more flexibility in marketing, philianthrophy
Gov. Gavin Newsom has signed three bills that will relax restrictions for wineries on opening an extra tasting room, pouring wine into consumer containers and promoting charitable contributions.
These laws take effect Jan. 1, 2022.
On Sept. 23, Newsom signed Senate Bill 19, which doubles the number of off-site tasting rooms a winery can open to two.
On Sept. 22, Newsom signed Assembly bills 239, which allow staff at off-site tasting rooms to fill consumer containers uch as bottles or jugs, and 1267, which permits vintners and other beverage alcohol producers to note that they will be donating a portion of the purchase price to a charity or nonprofit.
While wineries have been able to donate to charity already, they have been barred from giving a gift or “thing of value,” as that is considered an enticement to consume,